portfolio: online marketing and web design

1. Prominant homepage placement and user-friendly design drives traffic to a new online wedding store. 2. Smart copy and product placement drives traffic to the shopping carts.

3. Sophisticated email marketing drives customers to the web.                             4. Direct mail raises awareness of the new online wedding store.

The project: a marketing-oriented, daily news website designed to develop new revenue streams: online advertising, products and services online store, online and web and print subscriptions,  and additional opportunities to display online-only editorial content. The project included the development of a custom content management system, a daily newsletter, and e-mail marketing tool. The site includes extensive online archives, community activity boards, display and classified advertising, event registration forms and more.

A printed Web guide is a marketing brochure and a functional "how-to" guide for readers.