The project: launch and brand a new, online wedding-themed store front on an existing, high-traffic, e-retail website.
The strategy included prominent home page positioning, a branded storefront, an "expert" to reinforce the credibility,
e-mail marketing promos and direct mail advertisements and TV spots in advance of the launch.
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1. Prominant homepage placement and an inviting design drive traffic to the new store.
2. Smart copy and product placement drive traffic to the shopping carts.
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3. Sophisticated email marketing drives customers to the web.
4. Direct mail raises awareness of the new online wedding store.
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*works shown were produced between Nov. 2005 and- May 2006:Joni Godlove was a fulltime HSN.com employee. |
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The project: design and produce a marketing-oriented, daily news website and develop new revenue streams
such as; online advertising, products and services online store, online and web and print subscriptions and to provide
additional opportunities to display editorial content. The project included the development of a custom content management system, a daily newsletter, and e-mail marketing tool. The site includes extensive online archives, community activity boards, display and classified advertising, event registration forms and more.
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1. DBR offers a free trial subscription and free newsletter registration to attract new customers.
2. A real estate story page is the perfect place for a construction - related advertisement.
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3 - 4 . An attractive Web guide informs DBR customers about it's online opportunities.
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